Lost In Translation?

On August 24th, "War", starring Jason Statham and Jet Li opened up in the US.

Nearly two months later, the exact same movie opened here in Australia as "Rogue Assassin".

Why the late release in Australia? Because some studios produce only a limited number of copies of a film, which need to be shared and passed on throughout the world.

But why the change in name? I don't know why studios do this to certain films. It's not like "War" means something different here in Sydney like "Love" or "Best Friends Forever!"

Is it because the movie bombed in the US, so they changed the name to make it sound exciting to see?

If you know the answer, please fill the rest of us in.