You Once "Ruehl"d The Mall.

Abercrombie & Fitch's "urban lifestyle" sibling, Ruehl, is closing its doors permanently in January.

All locations will have a Winter Clearance sale in late December, then will begin liquidating total inventories in early January.

Reason: "Lack of demand," said a sales rep on the phone with me today. "There's just not a want for our clothes and label anymore. A&F and Hollister have the market cornered." She continued, "We wanted to cater to an audience who wanted a look and lifestyle similar to young New Yorkers. They just didn't see the difference between us and our other brand stores."

That rings so true for me. It's the exact same look, same clothers, same inage, just a different logo.

Ruehl reported a $58 million dollar revenue loss last year.