More Retail News

The US has seen and done it all. Abercrombie and Fitch, with it's models wearing it all except the actual clothes, is a highly sought after brand in Sydney since it's not sold in Australia.

Abercrombie has expanded: they now have a sister store, Hollister Co. It's Abercrombie, but with a twist: this time it's fashion that's surf and beachside influenced. Sandals, tees with palm trees, and tropical flavored colors on everything.

But here's the even bigger news: Abercrombie has just opened a third branch: Ruehl. This time, it's all about Abercrombie, but with a New York City influence...dirty denims, faded tees with NY inspirations, and leather goods. And fashion ho's read my lips: no Ruehl catalogues. No website, no mail orders, just exclusivity to the six stores opened in the whole wide world.

All have different store fronts to represent their themes. I was in my favorite mall who had all three within a stone's throw from each other.

#1- Abercrombie & Fitch
#2- Hollister Co.
#3- Ruehl